Google AdWords advertising provisions of the update

I have previously registered to use the Google AdWords advertising for today's AdWords receive an e-mail and tell me AdWords account the terms of China, there have been significant changes, users must comply with these provisions. In the event of violation of the provisions of the act will be punished, including but not limited to: without notice, the agreement or customer accounts be terminated immediately; face legal penalties and consequences, this provision only for change in China , And other countries has not changed. Baidu and Google AdWords is similar to the ad auction business, Baidu earlier been named in CCTV contain false information on medical advertisements, and the Chinese Google AdWords advertising review In fact, there are similar problems, such as the emergence of the ads and QQ coins to defraud credit card fraud Advertising, and so on, there are the consumers deceiving and misleading advertising, and in some cases show that some of the foreign-sensitive advertising, Google estimated that China will increase the district's AdWords supervision in order to prevent similar illegal ads appear. The following is the latest AdWords advertising the full text of articles, the use of a large number of obscure legal terms, to see how I did not understand. Google advertising program terms Google advertising program of the terms and conditions ( "Terms") was signed by the light of the provisions of this article or to sign any document or electronically accept the terms of the customer (as the case may be) ( "Customer") and look for structure of the Shanghai Advertising Co., Ltd. ( "Conformation search") entered into between. Bound by the terms of the Google ads ( "the Scheme", see www.google.com on the application of the plan frequently asked questions ( "FAQ")) and (if applicable) for customers to participate in any such scheme, customers of any On-line advertising management ( "Online Management") and / or between the two sides to sign any orders or advertising services agreement (the "Ad orders") (collectively, the "Agreement"). Conformational search on Google AdWords department plans to run Google Inc . In the People's Republic of China ( "China") authorized by the contractor business. In this agreement, Google refers to Google Ireland Limited, its affiliated companies and their corresponding authorized agents ( "Google"). Please note, Google is not a party to this article. Structure and look for customers and hereby agree that: 1. Policies. The use of the scheme to comply with all applicable structure of the search, Google and partners (as defined in Article 2 below) ad specifications and policies, including but not limited to, editorial guidelines (adwords.google.com / select / guidelines.html) , Google privacy policy (www.google.com / privacy.html) and Trademark Guide (www.google.com / permissions / guidelines.html) (referred to as the "policy"). Policies can be amended at any time, customers should be on a regular basis to The above-mentioned policy review. In the revised policy at the above URL address when released 24 (24) hours after the client shall be deemed to have been received on any policy changes are fully informed and have accepted the amendments. Published in cooperation with partners on the carrier's customer communications-related ads, customers should only be sent to look for structure and Google. Some of the features planned for the marked "Beta", "Ad Experiment", or do not support ( "Beta function" ). Permitted by law to the maximum extent, Beta system function, "according to the status quo ante" by the customer to decide whether to choose and bear the risk. Customer shall not disclose to any third party from the Beta function of the disclosure of any information or non-public Beta function of the existence or the use of the Beta function. In order to follow any policy, Google or structure can be found on the revised ad. 2. Plan. For its own customers should be responsible for the following: (a) ad targeting options and keywords (collectively, "the ads target") and all ad content, advertising information and links to ads ( "content creation"), whether from customers or For the production of customers; and (b) creation of content, or links to point to those who visit the site, landing pages and advertising services and advertising services and products (collectively, "Services"). Clients should take good care of any customer passwords, and Customers and their customers to any third-party account of the use of bear full responsibility. Ads can be posted on (y) unless customers opt out, Google or any carrier ( "Google carrier"), (z) by a third party ( "Partner") provided for configuration or Google search advertising Or any other carrier ( "carrier partners"). Customers after advertising in the online publication. Adwords on-line auction-based advertising, the structure may be directed to Google search or send an e-mail client to inform its customers 72 hours ( "revision period") issued to amend keywords and settings. (By the customer or modify the original release) account in the revision after the end of the period as approved by the customer, and look for structure and Google can only customers in the same period configuration file of evidence to prove Google search or published without the approval of the client's advertising Circumstances, not on the side of the customer to take responsibility. On all other advertising, the customer must be in the advertising program applies to the frequently asked questions set forth in the structure or Google search or otherwise informed of the due date until the structure to search Google or the provision of all relevant content creation. Unless the client to look for structure or Google in the manner specified in specially from the assessment, customers look for structure and grant the use of automated software program Google ads on the quality of delivery and retrieval and analysis of the purpose of service-related Web site. Conformation search, Google or partner may at any time regardless of whether there are grounds to refuse or remove any advertising or advertising goals. Google and look for structure may at any time to amend the terms of the plan or not be held responsible, and you have to change the terms of the receipt of the notice continue to use the plans have to accept the terms 3. Revocation. Customers through the client account (if any) to revoke an independent online advertising, online or in the absence of the above-mentioned functions of revocation can be passed to the structure or Google search in advance notice in writing (including e-mail) withdraw advertising. On-line through the revocation of the AdWords auction-based online advertising in will be withdrawn soon after the cessation of service. All other Google ads may be affected by the rescheduling or cancellation of a reservation in the production of the ad's ability to control. If the ad is in the partners, structure or Google search prior to any commitment to the application after the date of the withdrawal, the withdrawal of the ads can still be released. In this case, customers have to pay for advertising. Or Google search structure may be immediately revoked at any time give notice of any advertising orders, any of its advertising program, or the terms of this; In this case, customers will have been put in charge of any advertising. Or Google search configuration can be modified at any time any of its advertising program, and not be held responsible. No. 1,2,3,5,6,7,8 and 9 at the expiration or termination of this agreement shall remain in force after 4. Prohibition of the Use; granted permission; statements and assurances. Customers will not be permitted to, and shall not authorize any party: (a) automatically generate, showed that false or invalid, inquiries, conversions, clicks or other actions; (b) unless the structure or Google search with the specific approval, or the use of any automatic data extraction or Removal of access, query or otherwise from any Adwords site or structure carrier to collect or search Google's advertising-related information; (c) for any illegal things for advertising or engage in any unlawful business act or false; or (d) when Guest authorized, as agent, on behalf of a client's ad was released to any third party ( "Advertisers") to act, the customer must be in accordance with the actual number of clicks to charge advertisers, customers should not in any way tied to other plans or modify The plan, including but not limited to, so as to not be in a fixed period (such as monthly, quarterly or yearly) to charge advertisers a fixed amount of expenses ( "monthly / quarterly package / packages"). Customers represent and warrant that: its structure and would like to look for, Google and partners awarded creative content, services and advertising goals of all rights (including, without limitation, any copyright, trade marks, patents, reputation or other rights) in order to look for structure , Google and partners for the operation of the customer and the structure of this agreement and look for Google advertising program (including but not limited to hosting, storage, routing, transmission, storage, copy, modify, send, in order to demonstrate, reformatting, Extract, analysis of the creative content of the ads or goals, and from the creative content or advertising method and the target export derivative works required for any of the rights) ( "use"). Customers represent and warrant that (y) of all customer information is complete and accurate, Up-to-date; and (z) of this amount under any customer and the use of creative content, advertising and customer service goals will not violate or encourage violation of any applicable laws, regulations, code of conduct or the rights of third parties (including but not limited to intellectual property rights) . Violating the above provisions may lead to not notice, the agreement or customer account was terminated, and may lead to customers facing legal consequences and penalties. 5. Disclaimer and Limitation of Liability. In the fullest extent permitted by law, the structure and Google are seeking a statement, which did not make any express or implied, including but not limited to the relevant non-infringement, satisfied with the quality, merchantability and for any purpose of the guarantee. In the fullest extent permitted by law, the structure and Google are seeking a statement that its not related to the location or the level or time to provide any guarantee that: (i) cost-per-click, (ii) hits, (iii) in any co-operation Carrier partners, Google carrier or any part of the show, creating content or advertising the availability of the goal and, (iv) clicks, (v) any advertising or advertising or other goals into effect, (vi) partner information (For example: coverage of the audience size, demographic or other characteristics of the audience that) the accuracy, and (vii) plan or to place advertising adjacent. In addition to a third party under the terms of the amount of compensation paid by the customer, as well as in violation of Article 1 of the situation, in the fullest extent permitted by law within: (A) for any consequential, special, indirect, punitive or exemplary damages (Including but not limited to profits, income, interest, loss of reputation, loss of data or damage to business customers, or for any loss or interruption), whether based on contract, tort (including negligence) or any other law, any party or Google do not assume Any responsibility, even if this has been an interruption occurs, the possibility of damages, and even if any limited remedy does not achieve the purpose of the substance; and (B), as well as each of the other Google's total liability to customers on claims arising from the ads to the structure Search has been paid or payable in the amount of restriction. In addition to the payment obligations, any of the parties are not due to force majeure circumstances (including but not limited to, force majeure, acts of government, terrorism, natural disasters, labor conditions and power failure) caused by failing or delaying performance and any liability. 6. Agent. (A) Declaration and the guarantee. Customers represent and warrant that (i) its authorization to act on behalf of advertisers and the advertisers any third party by this agreement, (ii) between customers and advertisers, advertisers and advertising for information related to plans to have all the rights , And (iii) shall not, without the customers advertisers permission to any other party advertisers plan to leak information. (B) obligations. (I) Customer must be in accordance with the actual number of clicks to charge advertisers, not in any way tied to other plans or modify the program, including but not limited to, shall not be used monthly / quarterly package / packages in billing methods. (Ii) customers to advertisers and provide access to the monthly account statements, customer service advertising agency will not be outsourced to any third party; (iii) customer should be at least one (1) the adoption of the plan to test the knowledge of staff and All management should be placed in the account of the employees "My Client Center" under the account number; and (iv) structure should be made available to advertisers seeking accurate contact information, and should look for structure required between customers and advertisers The structure of the contract to the audit found. (V) the terms of this agreement did not confer any right customers, and does not constitute a joint venture with the customer, employment, partnership, agency or any other form of business entity. 7. Payment. Customer shall be responsible for every ad on the amount of orders or on-line account of all the states in costs and the yuan should be a written agreement of both parties or other currencies to pay all the costs. Unless both parties agree in writing, or should be based on customer orders or plans to apply to advertising to pay all the costs of frequently asked questions. Overdue interest payments accrued interest at the rate of 1.5 percent per month (less than 1.5 percent, according to the law to allow the maximum interest at a rate). The cost of tax-free. Customer is responsible payment (y) all taxes, government fees and charges, and (z) or Google search structure in the collection of overdue payments when the reasonable expenses and legal fees. Customers should notice or payment of invoices by the due date shown on the full remittance payment or invoice that all the money, not to the nature of any tax or other charges on the grounds to make any deduction or pre - Deduction. If the legal provisions for withholding or deduction, will be responsible for the customer to pay the necessary additional funds in order to look for structure received all the amount of the invoice. Unless the structure have been received by customers look for structure-seeking issued advance notice of the cost of the full payment, or configuration will not find customers to issue an official tax receipts or invoices. Customer agrees that its structure should look for payment of Chinese government agencies on the configuration found on the basis of these terms and conditions of service and carry out the collection of any applicable taxes, including but not limited to sales tax, building fees, cultural undertakings. These should be included in the tax structure to look for customers of all invoices issued. In the fullest extent permitted by law, unless the charges within 60 days of the claim, and charges customers to give up all claims related to (but does not affect the customer's credit card issuer rights). Unless otherwise agreed in writing, the only fee structure based on the Google search or on the application of the scheme to measure. In the fullest extent permitted by law, refunds (if any) or Google search should structure its own discretion, and the only carrier using Google advertising in the form of credit. The terms of this order in any advertising or content of the structure were not provided for under an obligation to search Google or any party to provide or continue to provide credit. Customer recognition and agreed that the customer configuration to look for any credit card payment and related fees and configuration information can be found with Google or on behalf of the constitutive act of the Google search or companies (for example: payment processing and / or credit institutions) to share However, such information sharing can only be used to verify credit, to look for structure and implementation of payment for customer service account for the purpose. Google can also look for structure and order to an effective legal writ (such as subpoena, a search warrant and a court order) or to respond in order to prove or to exercise their legal rights or defend against legal claim to provide the above information. For any of these third-party information to use or disclose any, look for structure and does not assume any responsibility for Google. 8. Compensation. As a result of the use of customers plan to use advertising objectives, content and services and the creation of the agreement and in violation of any third party claim or liability (collectively, "responsibility"), the customer should look for compensation structure, Google, its partners , Agents, licensors and affiliates, and its defense. Google and partners should be regarded as compensation for the above-mentioned partners, third-party beneficiary. 9. Other provisions. Agreement on the interpretation, as required by the mutual agreement of this writing, and this agreement should be subject to Chinese law. The two sides agree that this Agreement arising as a result of this agreement or any dispute, claim or controversy (the "controversial"), will fight for the thirty (30) days of good faith to resolve. If the dispute is not controversial in the wake of thirty (30) days to resolve the dispute shall be submitted to arbitration a final settlement, and this agreement the two sides and to submit to arbitration express consent. Arbitration will be submitted to the China International Economic and Trade Arbitration Commission ( "CIETAC") Beijing Branch, and in accordance with the agreement of the effective date of the CIETAC Arbitration Rules ( "Rules") for arbitration. Will be set up on an arbitrator, in accordance with Article 21 of the Arbitration Rules of CIETAC from outside the arbitral tribunal appointed by mutual consultations selected. The tribunal will not be as friendly or mediator based on fair principles of good. Arbitration conducted in English, the CIETAC Arbitration will take place at Beijing branch. Either party can not give up under this Agreement to any remedy, to the jurisdiction of any court application for the protection of the rights or property of any necessary temporary, for the time being, an injunction or preservation of relief until the arbitration award Or otherwise resolve the dispute on the condition that China's laws and regulations to allow the provisional application of the above, for the time being, the preservation of order or relief. The arbitral tribunal to make any ruling is final and binding on both parties, the jurisdiction of any court (including but not limited to any party or its assets have jurisdiction over any court) ruling on the sentence. The two sides agreed that under this section for all arbitration proceedings, including the existence of any arbitration proceedings, the arbitration proceedings, as well as the disclosure of information related to any reconciliation, negotiation, consultation, the proposed decision and should not be considered without consent Disclosure of confidential information to third parties, the legal requirements of this agreement or otherwise. However, in order to seek enforcement of the arbitral tribunal to make any decision under the terms of the agreement or seek any interim, for the time being, an injunction or preservation of relief and necessary under the circumstances, the two sides can be related to the court to disclose the above information. This Agreement constitutes the two sides on the subject of an agreement reached by all the agreements, and to replace the subject of this Agreement apply to any other application of the agreement, the terms and conditions. Any other documents or oral discussions have contained any conflicting or additional terms (for example, refer to the number of purchase orders) are null and void. Except in accordance with strict obligations of confidentiality to their professional advisers to disclose, or to comply with government laws, rules or regulations necessary for disclosure, each party shall not disclose to any third party of the provisions of the terms or conditions. Customers can e-mail through the grant approval, permission or consent of the extension, but the customers of the amended agreement must be in writing and signed by both parties. Sent to look for any structure must be made to inform the Shanghai Zhangjiang Hi-Tech Park, 3000 Long Dong Avenue, Building A, Block 1, Room 1105B, copied at the same time, Google Ireland Limited, AdWords Program, 1st & 2nd Floor, Gordon House, Barrow Street , Dublin 4, Ireland's justice minister Google, the notice should be confirmed through the report sent by fax, mail and through a class or air mail or overnight courier sent a copy of the receipt when it is deemed to be served. The customer can be notified to the customer account specified in the e-mail address to send e-mail, or to the customer account interface for dissemination of information, and the issue of the notice at the time (in terms of e-mail) messages, or more than 15 days after ( In the customer account interface on the dissemination of information is concerned) as already received. Any breach of the waiver does not mean that the waiver of any subsequent default. Not to enforce the terms of the two sides will reflect the intent of the amended, and should be limited as it may be necessary to enforce the scope of, and the remaining provisions of this agreement are still full effect. Customers may not be in this Agreement under any right to transfer, as it tried to transfer, shall be null and void. Conformation search, Google and customers, as well as the structure search, Google and partners are all non-statutory partners or agents, but an independent contractor. If those terms or the expiration or termination of the advertising program, and Google will look for structure is under no obligation of any materials returned to the customer.